Indeed recently announced changes to its sponsored jobs functionality coming at the end of April 2022. With this update, sponsoring jobs on Indeed through the R365 Hire account will be easier and more effective than ever!
In this article:
- What's changing with Indeed's sponsored jobs?
- Re-authorizing your Indeed Employer account
- Budget and scheduling
- Indeed Prediction tool
- Indeed Performance estimator tool
- Indeed sponsorship analytics
What's changing with Indeed's sponsored jobs?
Currently, when sponsoring a job on Indeed using the R365 Hire account, R365 has to send the sponsorship details for the job to Indeed via an XML feed. To improve that experience for users, Indeed has developed a new integration for sponsoring jobs directly through an ATS. This will give users greater control over sponsorship budgets and time-frames, as well as access to analytics, budget predictions, and a performance estimator — all from within the R365 Hire account.
Effective April 21, users that are currently sponsoring jobs on Indeed or want to be able to sponsor jobs in the future will need to manually re-authorize their Indeed Employer account within R365 Hire to ensure the two systems remain directly connected. If accounts are not re-authorized, active sponsored jobs will cease to be sponsored. Luckily, users only need to do this once.
As part of Indeed's sponsored jobs changes, users will now have access to:
- More control over sponsorship budgets and the time-frame that users want to sponsor jobs
- Budget predictions and a performance estimator to help optimize results for sponsored jobs
- Analytic charts within the user R365 Hire account related to sponsored jobs, including key metrics (organic job status, sponsorship clicks, sponsorship applies, the average cost per apply, and total cost)
Re-authorizing your Indeed Employer account
Navigate to the 'Jobs' page and click the title of one of the existing jobs to open the job's profile page.
Starting on April 21st, users will now see a Sponsor on Indeed button in the top right corner of the job's profile page. Click Sponsor on Indeed.
This will initiate the authorization process for Indeed by first asking for the email address associated with the Indeed Employer Account. After entering the correct email, click Start Setup.
As long as the Indeed account is setup correctly, users will be taken to the Authorize Indeed step. Click Authorize with Indeed to proceed to the final step.
If the Indeed account is missing payment information, the user will instead be taken to Indeed's billing information or credit card information page, where missing billing/credit card information should be entered in order to proceed.
Users will be redirected to Indeed. The user should then select the correct Indeed Employer account and click Continue.
Users will then be redirected once more back to Hire, where budget and schedule can be configured for the sponsored job.
If for any reason there is a need to disconnect the Indeed and Hire accounts (for instance, the incorrect email was entered when setting up the integration), users can click the Integration Settings button at the bottom of the page. This will take the user to the Integrations tab located in Settings, where the user can click Disconnect Indeed Account. Click Confirm Disconnect on the following pop-up.
Budget and scheduling
Users now have the option to set your sponsorship budget as either a monthly recurring or one-time (with fixed dates) sponsorship .
- One-time sponsorship
- Set a one-time budget amount and choose a time-frame (with end date) for a sponsored job
- Choose a fixed end date if wanting to close the one-time campaign when the specific date is reached
- Choose a target end date if wanting to run the campaign until the specific budget is depleted
- Set a one-time budget amount and choose a time-frame (with end date) for a sponsored job
- Monthly recurring sponsorship
- Set a budget that will refresh monthly until the user chooses to stop the sponsorship (unless a future end date is set)
- If starting a campaign after the first day of the month, there is an option to prorate the budget for that first month
Indeed Prediction tool
Before users set their own sponsorship budget, the Prediction tool on the right side of the screen will offer a recommended budget for the job and the expected number of clicks within the suggested time-frame. This is Indeed's suggestion for getting the most value out of a job sponsorship.
If users choose to accept Indeed's suggestion, click Use Recommended Budget and the budget amount field will auto-fill (regardless of whether this is for a one-time or monthly recurring sponsorship).
Indeed Performance estimator tool
Once budget and schedule are set, the Performance estimator tool will appear on the right side of the screen (under the Prediction tool).
Indeed will estimate the number of applicants the user's sponsored jobs might receive and the average cost-per-apply during the campaign.
Indeed's estimates are based on past performance of similar jobs and are not a guarantee of future performance. These estimates only pertain to Indeed Sponsored Jobs and are not indicative of R365 Hire's effectiveness.
Indeed sponsorship analytics
With this new integration, users will gain access to the following key metrics:
- Sponsorship Applies - the number of applications submitted to the sponsored job
- Sponsorship Clicks - the number of times your sponsored job ad is clicked
- Average Cost Per Apply (CPA) - the total cost of the sponsorship divided by the number of sponsored applies
- Total Cost - the full amount paid so far to sponsor a job
